FordPass Connects With You

With FordPass, the most innovative feature introduced is actually the human being. So we took the typical ‘look what it can do’ approach to a clear and clever message ‘look what you can do with it’. With this in mind, we decided to highlight the communication between the driver and their vehicle.

Victorian Responsible Gambling Foundation - YET

VRGF wanted to show the mirror of denial to problem gamblers. So we decided to let people know about the early signs of problem gambling

Concepts | Art direction | CREATIVE DIRECTION

Wild Bean Cafe - For non-morning people

BP needed a campaign to pilot a drive thru for their Wild Bean Cafes in WA. So we decided to show that Wild Bean Café Drive Thru is a resolution for people who just aren’t ready to face the world so early.

CONCEPT | ART DIRECTION | CREATIVE DIRECTION

 Wild Bean Cafe - Sandwich Packaging

Some of the options presented to the client

CONCEPT | ART DIRECTION | CREATIVE DIRECTION

MYOB NZ

MYOB understands the frustration of what it feels like to add a new employee or amend timesheet, esp for a small business. That’s why they are here to make payroll a bit…easier. We launched our Payroll campaign with four 30sec, 15sec and 6sec videos on social and youtube.

CONCEPT | ART DIRECTION | CREATIVE DIRECTION

Victorian Responsible Gambling Foundation - Well Played

VRGF needed a campaign that celebrates people who gamble responsibly. So we decided to let them know that when they keep their betting in check, that’s well played.

Concepts | Art direction | CREATIVE DIRECTION

Priceline Beauty of You

Priceline Beauty of You celebrates the beauty of all Australian women. It was amazing working with some iconic women like Sam Harris, Ita Buttrose, Ada Nicodemou, Poh Ling Yeow and Ellyse Perry to create this campaign. The result was an elegant campaign featuring the diverse beauty of the women of Australia.

Moodboard and treatment for the campaign

15 sec tacticals for plenty of hero products

Behind the scenes

totally star struck

CONCEPT | ART DIRECTION | CREATIVE DIRECTION

Priceline Festival of Beauty

Priceline has been a major game player in sponsoring Melbourne Fashion Festival. So we decided to bring backstage glamour to our target audience.

The whole backstage kit and caboodle was brought to front, from Trends Vending Machine to creating the look and feel for makeup kiosks and ‘oh so many’ collaterals.

Behind the stage

Concepts | Art direction | CREATIVE DIRECTION

Michael Hill Jewellers

Michael Hill Jewellers wanted to create a campaign for their signature collections for their 40th Birthday in August 2019. So for their monthly retail campaign we used some of Sir Michael Hill’s sketches as props and dived straight into the amazing macro world of jewellery photography. Three retail TVCs were crafted to reflect 3 major buying categories of gifting, self gifting and bridal.

Concepts | Art direction | CREATIVE DIRECTION

AAMI Insurance

It was an absolute pleasure to be part of AAMI Queens campaign for Christmas, Valentine's Day and Mardi Gras with 15sec Content and TVCs.

AAMI Queens - Mardi Gras 15sec TVC

Concepts | Art direction

Cadbury Dark Milk

I was given the opportunity to launch this smooth, creamy milk chocolate perfectly blended with rich cocoa Cadbury Dark Milk in New Zealand. While this 15sec TVC may seem simple enough, it was produced after many rounds of feedback and applying many research findings. Thanks to Guy Franklin from Pixel for making it look so effortless.

A suite of animated digital banners and outdoor was part of the launch campaign.

Concepts | Art direction

Mama Bear

With management change, the new owners decided to let the customers know about their ‘Kids Eat Free All August’ offer.

In collaboration with the famous doodle artist - Guy Fields, we created some fun Table Toppers and Posters to highlight the offering.

Concepts | Art direction | CREATIVE DIRECTION

Clark Rubber

Pool safety instore poster

As Head of Creative at Clark Rubber I got plenty of opportunity to understand retail from suppliers end to the consumer.

There were many retail campaigns and plenty of product shoots to keep us busy.

rubber mats shelf prompter

CONCEPT | ART DIRECTION | CREATIVE DIRECTION