Michael Hill Jewellers
Michael Hill Jewellers wanted to create a campaign for their signature collections for their 40th Birthday in August 2019. So for their monthly retail campaign we used some of Sir Michael Hill’s sketches as props and dived straight into the amazing macro world of jewellery photography. Three retail TVCs were crafted to reflect 3 major buying categories of gifting, self gifting and bridal.
Behind the scenes we had to create props as small as 3cms to the largest being 10cm. Max Miller, our director and Yell Design brought our props and products together to bring our macro world to life.
The visual merchandise and POS reflected the look and feel of the 40th Birthday campaign.