Priceline Beauty of You
Priceline Beauty of You celebrates the beauty of all Australian women.
Creating moodboards to treatments, I worked closely with Julie Balla, (fashion photographer for PacMags) and Lucy Adams (Beauty Director). I was responsible for creating assets and the look and feel for BoY campaign.
It was amazing working with some iconic women like Sam Harris, Ita Buttrose, Ada Nicodemou, Poh Ling Yeow and Ellyse Perry to create this campaign. The result was an elegant campaign featuring the diverse beauty of the women of Australia.
We created social videos, along with 15sec pre-rolls and 6sec bumpers of our beauty ambassadors to extend the campaign. The diversity was of ethnicity, age and occupation was quickly noticed and appreciated but our audiences.
COLLATERALS & SOCIAL
BEHIND THE SCENES