With a career in the ADF, you find yourself in some incredible situations, so unique, if someone had told you years ago this is what you’d be doing, you’d never believe them. And for outsiders looking in, they’d be generally intrigued as to why – and how – you ended up here.

A BAU brief came in asking us creatives to re-purpose some existing footage and create a hype-reel. Instead we gave them much more - a podcast. Each episode hooks listeners with a recreation of a high-pressure moment from a service person career. A long-form interview then makes their personal journey relatable and their achievements attainable.

In just its first month we had 91% engagement and 72% of the audience listening till the very end. With over 2,000 plays and 500+ hours of people actually tuning in - How Did I Get Here didn’t just outperform any BAU brief - it killed it. But the real win? This was my first time building a podcast from absolute scratch—logo, style, episode mapping, the whole thing. And what a ride it was. Word is the client is looking into Season 2.