1001 Optical Brand Revamp

1001 Optical needed a brand identity that cut through. Our answer? ‘Details are Beautiful’, a platform that shaped everything from branding to customer experience.

We brought this to life with a visual ‘lens’ device, reinforcing a simple truth - when you notice the little details, they make a big impact. And just like their eyewear, 1001 Optical focuses in every aspect of the customer journey - right down to the finest detail.

Teaming up with our ace designers, we obsessed over every detail from the logo to in-store POS. No pixel left behind. The result? An effortlessly elegant design that dazzled the client.