Australian Unity needed a retail campaign for their health insurance designed for Australians 50+, but without the clichés. Because our audience isn’t not ‘old’ - they’re thriving, doing what they love, and refusing to slow down.

To keep it real, we found everyday Aussies truly living life to the fullest. Enter The Glad Wrappers and The Screamers, captured in their element, embracing every moment, powered by good health.